The recent regulatory change regarding advertising and management of consent for the use of cookies, pixels or other information storage elements entails the obligation of websites to adapt to the new cookie regulations of Law 34/2002, on Information Society Services and Electronic Commerce.
The downloading of this type of elements implies the ability to collect information about the user's activity and has implications in relation to their privacy.
Therefore, the new regulations impose the obligation to obtain informed consent from users to accept the use of cookies on websites.
What is a cookie?
Cookies are small files that are downloaded to your computer when you browse websites. A simple example would be when you enter the page of a web email account such as Gmail, Outlook or Yahoo Mail.
Cookies allow a website to recognize a user's browser and do not contain or collect information. They are used, for example, to keep a user authenticated in an account like the ones above without having to authenticate each time they access their account. Another example is advertising where, based on ads that the user has previously visited, they try to offer more relevant ads.
At Tecnocooling in Spain, we use the following types of cookies:
First-party cookies: these are strictly necessary cookies. They allow the user to interact with the website using all its functions.
Performance and analysis cookies: these are cookies used for analysis and statistics that improve the website experience. By using these cookies, more relevant information can be shown to visitors. (Google Analytics).
The objective of Google Analytics is to collect statistics: the number of visits, the consultation period, the search engine used to access the website, the keywords used, the global location of the visitor, the content visited on the website, as well as other parameters of the website traffic, always anonymously.
Google stores this information collected by cookies in such a way that no user is identified. Nor is your IP address associated with any other information held by Google. In addition, Google Inc. is a company that adheres to the Safe Harbor Agreement. This agreement guarantees that the transferred data will be treated in accordance with the levels of protection of European regulations. For more information about Google Analytics, you can go to the following link.
How to disable cookies?
All browsers allow you to make changes that allow you to disable the configuration of cookies. These settings are located in the "options" or "preferences" menu of your browser.
Below we leave you the links with instructions for different browsers where you will see how to disable cookies.
However, remember that disabling cookies means losing functionality on many websites.